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TikTok’s Effect On MedSpa Marketing

The aesthetics industry is flocking to TikTok, and it’s easy to see why. The growing popularity of lifestyle influencers and the platform’s expanding influence over younger generations make it hard to ignore. After all, Gen Z has begun replacing Google with TikTok as its primary search engine and hashtags such as #LipFiller rack up billions … Read more

Connie Brennan on Mitigating Adverse Events Of Aesthetic Injectables: In The Consultation Room And Beyond  

Catch Connie Brennan’s presentation, Mitigating Adverse Events with Aesthetic Injectables at Modern Beauty Con on May 6, 2023, at 9AM!     How can you not love someone whose e-mail sign-off reads “Hugs”? That level of compassion comes through when chatting with Connie Brennan, a certified nurse practitioner, aesthetic pioneer, and an industry leader who balances … Read more