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Modern Beauty Con 2024 Schedule
Virtual Business Pass
THURSDAY, JUNE 27
11:00- 11:10 a.m
WELCOME, HOW TO RUN A PROFITABLE & PEACEFUL MEDSPA
Speakers: Steven Roddy, Ricky Shockley, Denis Gullo, Jessica Nunn, Malachi Munroe
11:10-11:50 a.m.
How to Manage Yourself
Learning objectives:
- A practical framework for managing the stress of running a MedSpa.
- How to calm the inner dialogue.
Speaker: Steven Roddy
11:50-12:30 p.m.
How to Manage & Attract New Patients
Learning objectives:
- The one stat that will predict your spa’s future success and how to track it.
- How to attract and convert new patients to your practice.
- Simply formula increase website conversions and Google rankings.
- How to hire the right advertising company.
- Framework to follow to make your spa stand out from the competition.
Speaker: Ricky Shockley
12:30-1:00 p.m
BREAK
1:00-1:40 p.m.
How to Manage Revenue
Learning objectives:
- How and why you should track your revenue (even if you have a bookkeeper)
- You will be given a framework that will guide you how to track your revenue if you don’t have a bookkeeper.
- How to analyze your revenue to make business decisions.
Speaker: Dennis Gullo
1:40-2:20 p.m.
How to Manage Expenses
Learning objectives:
- Learn how to read your profit and loss statement & balance sheet.
- Learn how to interpret those financial statements to identify areas of overspending or new opportunities for growth.
- Identify the most common financial issues we see in practices today & our recommendations for fixing them!
- Speaker: Jessica Nunn
2:20-2:50 p.m.
BREAK
2:50-3:05 p.m.
How to Find Critical Business and Patient Insights Using Your POS
Learning objectives:
- How to find your new client and existing client retention rate
- How to Find Service & Product Sales
- Discover How Many Hours Your Staff Spend Treating Patients
3:05-3:45 p.m.
How to Manage Staff
Learning objectives:
- The 4 meeting types you should have with your staff.
- How to automate the running of your spa.
- How to use core values to discipline and promote staff.
- Framework for hiring staff and which staff to hire first.
Speaker: Malachi Munroe
Day 1
Friday, June 28
11:00 - 6:00 p.m
Cadaver Lab (Lunch 12:00 - 1:00 p.m.)
Speakers: Hermine Warren, DNP, George-Baxter Holder, DNP, Michelle
Doran, NP
11:00 – 12:15pm
Welcome, Introduction to AIA Mini-Cadaver Lab
- Introduction to AIA, AmSpa, and Meri (expectations for behavior)
- Introduction to Injection Anatomy and philosophy
- The 12 anatomical friends you will meet today
- The structure of the lab flow
- Specifics about injections and cut downs
- Q&A
Speakers: Hermine Warren, DNP,
George-Baxter Holder, DNP, Michelle Doran, NP
12:00 - 1:15pm
LUNCH
1:15 – 5:15pm
Cadaver dissection Lab
- 2.5 hours – first side injections, cutdowns and anatomy identification
- 1.5 hours – second side injections, cutdowns, anatomy and noses (or anything else)
5:15 – 6:15pm
Wrap up, Q&A with Faculty and Individual Exploration
- Q&A
- Wrap up/summary
- Individual exploration
7:15 - 9:15pm
WELCOME COCKTAIL RECEPTION
Day 2
SATURDAY, June 29
Exhibit Hall Hours: 7am-6pm
7:15-8:15 a.m.
REGISTRATION + BREAKFAST
8:15-8:25 a.m.
WELCOME
8:25-8:55 a.m.
The Magic of Partnership: Rheology Marries Anatomy
Speaker: George Baxter-Holder
Learning objectives:
- Understand the dimension of depth as a factor in product choice
- Discover the danger zones and danger of Rheology combinations
- Establish usable algorithms for product choice related to assessment.
8:55-9:40 a.m.
Skin Quality and Skin Boosting
Speaker: Brandice Harrison
Learner objectives:
- The provider will learn what defines healthy skin, the importance of skin hydration, science behind SkinVive, patient opportunity with SkinVive and using multiple modalities to improve skin quality.
9:40-10:40 a.m.
Dominating Toxins: Preventing & Treating Common Complications (Live Demo)
Speaker: Julie Kaplan
Learning objectives:
- Learners will label facial muscles of expression and identify origins and insertions
- Learners will identify common mistakes made with Botulinum Toxins type A
- Learners will demonstrate ways to treat undesired outcomes with Botulinum Toxins type A
10:40-11:15am
COFFEE BREAK WITH EXHIBITORS
11:15-11:45 a.m
Advanced Jawline Technique with Cannula
Speaker: Misty Shedd
Learning objectives:
- Describe the rationale for selecting a blunt cannula for filler injections.
- Describe advanced cannula techniques for mid face/ cheeks and jawline to optimize outcomes while minimizing adverse events
11:45-12:15 p.m.
Mastering the Aesthetic Consultation
Speaker: Kristen Herzog
Learning objectives:
- Understanding facial aging.
- Discuss what to include in every patient consult.
- Discuss the art of the assessment and how to assess the face.
- How to break down your consult by decade of life to increase revenue per patient and improve patient outcomes.
- Identify patient goals and develop a one-year treatment plan with combination treatments.
- Discuss overcoming consultation barriers.
- Discuss building a brand and how to translate your brand to social media.
12:15-12:45 p.m.
Facial Frameworking and the Key to Collagen Stimulation with PLLA
Speaker: Dawn Sagrillo
Learning objectives:
- Comprehend the mechanism of action of PLLA
- List the FDA approved indications for use of PLLA in the face
- Learn injection techniques to optimize results with PLLA
12:45-1:45 p.m.
LUNCH
SPONSORED BY Allergan
1:45-2:15 p.m.
Increasing Patient Safety through Applied Anatomy: You know the What Now Understand the Why
Speaker: Kevin Harrington
Learning objectives:
- Student will learn what tissue is perfused by facial arteries
- Student will learn physical exam techniques to ensure patient safety
- Student will be able to incorporate knowledge learned during the presentation to improve patient outcomes
2:15-2:45 p.m.
Facial Fat Compartments and Filler Placement
Speaker: Rachel Duke
Learning objectives:
- Understanding the aging and anatomy of the facial fat compartments
- Impact on filler placement
- Alternatives to hyaluronic acid for age related volume loss
2:45-3:45 p.m.
Temple Restoration with Live Demo
Speaker: Hermine Warren and Michelle Doran
Learning objectives:
- Understand the anatomy of the Temple, injection technique and appropriate product selection
3:45-4:15 p.m.
COFFEE BREAK WITH EXHIBITORS
4:15-4:45 p.m.
Facial/Neck Blocks and Local Anesthetics
Speaker: Stephen Ellis
Learning objectives:
- To learn how to perform facial and neck blocks safely for aesthetic procedures.
- To learn and understand the science and potential hazards of local anesthetics
4:45-5:15 p.m.
Advanced Biologic Techniques with PRP/PRF/BioGel: Using Your Patient's Blood for Aesthetic Purposes
Speaker: Sonya Ellis
Learning objectives:
- At the conclusion of this activity/session/course, participants should be able to comprehend the differences between PRP/PRF/heated albumin, be able to recognize the importance of pre and post treatment care that will enhance the patients outcomes, be able to identify possible complications from the procedure and how to manage them, know all the different treatment modalities that can be used with the patient’s autologous serum, and be able to evaluate their treatment modalities and educate patients through a treatment plan.
5:15-6:00 p.m.
Necklatage Addressing the Aging Neck and Chest
Speaker: Leslie Fletcher
Learning objectives:
- Understand anatomy and physiology of Necklatage aging and how to leverage this anatomy to combat the forces of aging.
- Develop a repeatable, treatment plan to address the aging neck and chest using neurotoxins, dermal filler injectables, lipolytic modalities, topical skin care, Collagen Induction and Therapy, and PDO thread modalities.
- Learn how to implement the Lemperle Neck Wrinkle Assessment Scale as well as the Fabi–Bolton chest wrinkle scale to objectively assess outcomes.
- Understand the Mechanism of Action (MOA) for the synergy of effects explained with combination therapy.
Day 3
SUNDAY, JUNE 30
Exhibit Hall Hours: 7am-4pm
7:15- 8:15 a.m
REGISTRATION AND BREAKFAST WITH EXHIBITORS
8:15- 8:45 a.m.
Microtoxin: The Art of Subtle Enhancement
Speaker: Rana Kennelly
Learning objectives:
- Define microtoxin and its primary purpose in aesthetic procedures.
- Differentiate between traditional neuromodulator and microtoxin treatments.
- Explain how microtoxin works to improve skin appearance.
- Understand the specific muscles and areas that can be treated with microtoxin
- Recognize who are suitable candidates for microtoxin treatments.
- Describe the timeline for onset of results and the expected duration of these results.
8:45-9:15 a.m.
Incorporating IV therapy to Maximize Profits in Your Aesthetics Practice
Speaker: Jennifer Plescia
Learning objectives:
- Contraindications and Complications
- MTHFR and G6PD abnormalities
- Aesthetic Procedures that benefit with co- IV therapy
- Neurotoxin
- Dermal Filler
- Threads/Facials/Lasers
- PRP Treatments
- Weight Loss
- How to effectively implement IV therapy with respect to time management
- Regulations and SOPs
9:15-10:15 a.m
Ultrasound Anatomy: Finding Meaning in Shades of Grey (Live Demo)
Speaker: Dani Sher
Learning objectives:
- Learn how to identify anatomic structures from vessels to muscles in the face.
10:15-11:15 a.m.
COFFEE BREAK WITH EXHIBITORS
11:15-12:15 p.m.
The OGs: What I Know Now That I Wished I Knew Then
Speakers: Dawn Sagrillo, Hermine Warren, George Baxter-Holder, Julie Kaplan. Moderated by: Michelle Doran
12:15-12:45 p.m.
Modern Tech Talk
Speakers: Vendors with Breakthrough Innovations
12:45-1:45 p.m.
LUNCH
1:45-1:50 p.m.
Raffle Drawing
1:50-2:15 p.m.
Priming and Perfecting Dermal Filler Placement with Neuromodulator and Other Modalities for Full Face Rejuvenation
Speaker: Erika Barry
Learning objectives:
- The provider will learn the importance of using multiple modalities prior, during, and after dermal filler injections to achieve proper full facial rejuvenation.
- The provider will learn the language of pan facial rejuvenation along with 8 point lift. ATP, anatomy, techniques, and procedures for documentation and discussing a through and in depth full facial consultation with their patients.
- The provider will also learn the “8 points of injection” with dermal filler.
- The provider will learn the theoretical concepts of beauty, such as the Ogee curves, golden ratio, and how this is only achieved with full facial balancing.
2:15 - 2:50 p.m.
Functional Medicine: What You Should Know
Speaker: Stephen Ellis
Learning objective:
- An overview of what functional medicine is, and how to introduce functional medicine into your practice and the benefits to your patients
2:50- 3:20 p.m.
Effectively Treating Melasma: The Multimodality Approach
Speaker: Sonya Ellis
Learning objectives:
- At the conclusion of this lecture, participants should be able to identify the etiology of hyperpigmentation, describe three sources of pigmentation, list common treatments for hyperpigmentation, and apply a customized melasma protocol in their individual offices.
3:20pm- 3:25 p.m.
Closing Remarks
Speaker: Renata and Steven Roddy
