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Modern Beauty Con 2025 Schedule

THURSDAY, MAY 29 (Virtual)

10:00 a.m 

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10:10 a.m

10:00 a.m – 10:10 a.m

WELCOME

How to Run a Profitable & Peaceful MedSpa

10:10 a.m 

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10:50 a.m

10:10 a.m – 10:50 a.m

Why Being the Most Expensive in Your Market is the Ultimate Key to Success – Malachi Monroe

What you will learn:

  1. How to build value beyond price.
  2. How to attract high-quality clients.
  3. Leveraging exclusivity for growth.

10:50 a.m 

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11:30 a.m

10:50 a.m – 11:30 a.m

Is Your Website Secretly Costing You Business? Unlock the Keys to Making it Your Most Profitable Employee – Ricky Shockley

What you will learn:

  1. Optimizing user experience for higher conversions.
  2. Building trust and credibility online.
  3. Utilizing analytics to drive continuous improvement.

11:30 a.m 

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12:10 p.m

11:30 a.m – 12:10 p.m

Pay Off Your Devices Faster: How to Use Your LOC to Save Thousands – Bill Westrom

What you will learn:

  1. Strategic Use of a Line of Credit to Reduce Interest Costs.
  2. Creating a Cash Flow Management Plan.
  3. Building Financial Resilience and Wealth.

12:10 p.m 

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1:00 p.m

12:10 a.m – 1:00 p.m

BREAK

1:00 p.m 

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1:40 p.m

1:00 p.m – 1:40 p.m

Unlock the Key Lessons to Building a Multimillion-Dollar MedSpa – Michelle Doran

 What you will learn:

  1. Creating a High-Value Brand Identity that Stands Out.
  2. Mastering Client Retention and Upselling.
  3. Optimizing Operational Efficiency and Profitability.

1:40 p.m 

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2:20 p.m

1:40 p.m – 2:20 p.m

Unlock Hidden Profits by Maximizing the Potential of Your Existing Clients – Kara McClanahan

What you will learn:

  1. Implementing Upselling and Cross-Selling Techniques Effectively.
  2. Building a Client Loyalty and Referral Program.
  3. Using Client Data to Personalize and Enhance Service Offerings.

2:20 p.m 

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2:50 p.m

2:20 p.m – 2:50 p.m

BREAK

2:50 p.m 

|

3:30 p.m

2:50 p.m – 3:30 p.m

Deciding When to Buy New Equipment or Hire Staff: A Strategic Approach – Strategies

What you will learn:

  1. Evaluating ROI and Long-Term Impact of New Investments.
  2. Identifying Key Business Metrics and Growth Triggers.
  3. Balancing Client Experience with Cost Efficiency.

3:30 p.m 

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4:10 p.m

3:30 p.m – 4:10 p.m

Money Secrets to Winning More Patients, More Often – Babs Ryan

What you will learn:

  1. The 3 things you need to say in any financing or promotional offer.
  2. Why points and discount programs don’t work, and make patients more price-sensitive.
  3. Which partnerships to seek and avoid.

Friday, May 30​ (Cadaver Lab)

11:00 a.m 

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12:00 p.m

11:00 a.m – 12:00 p.m

Welcome, Introduction to AIA Mini-Cadaver Lab

  • Introduction to AIA, AmSpa, and Meri (expectations for behavior).
  • Introduction to Injection Anatomy and philosophy.
  • The 12 anatomical friends you will meet today.
  • The structure of the lab flow.
  • Specifics about injections and cut downs.
  • Q&A.

Speakers: Hermine Warren, DNP, George-Baxter Holder, DNP, and assistant faculty.

12:00 p.m 

|

1:00 p.m

12:00 p.m – 1:00 p.m

LUNCH

1:00 p.m 

|

5:00 p.m

1:00 p.m – 5:00 p.m

Cadaver dissection Lab

  • 2.5 hours – first side injections, cutdowns and anatomy identification
  • 1.5 hours – second side injections, cutdowns, anatomy and noses (or anything else)

5:00 p.m 

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6:00 p.m

5:00 p.m – 6:00 p.m

Wrap up/summary, Q&A with Faculty and Individual Exploration

Friday, May 30​

Foundations of Advanced Injections Workshop (Led by Lori Robertson, NP and Dr. Gideon)

8:30 a.m 

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8:40 a.m

8:30 a.m – 8:40 a.m

WELCOME

8:40 a.m 

|

8:50 a.m

8:40 a.m – 8:50 a.m

SLIDE DECK: FOAI DIDACTIC REVIEW SLIDES

 

Anatomy Activity #1

  • Workbook Veins & Arteries
  • Pop Quiz
  • Winner gets swagbag

8:50 a.m 

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09:00 a.m

8:50 a.m – 9:00 a.m

Anatomy Activity #2

  • Workbook Muscles & Ligaments
  • Pop Quiz
  • Winner gets swagbag

9:00 a.m 

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10:25 a.m

9:00 a.m – 10:25 a.m

Toxins

  • Slide Deck Toxin Overview
  • Patient Assessment & Workbook Activity
  • Lori and Gideon give their assessment
  • Students take notes on sheet
  • Dosing & Hands on Activity (Botox, Dysport, Daxxy)
  • Lori and Gideon dosing
  • Students do dosing and mixing

10:25 a.m 

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10:35 a.m

10:25 a.m – 10:35 a.m

BREAK

10:35 a.m 

|

12:05 p.m

10:35 a.m – 12:05 p.m

FILLERS

  • Slide Deck Filler Overview
  • Rheology Touch and Feel + Workbook Activity
  • Patient Assessment + Workbook Activity
  • Student Patient Assessment on Photo
  • Lori and Gideon give their assessment and compare and contrast
  • Injection Techniques + Hands on Activity
  • Injection Technique Workbook
  • Head Injection on Silicone Head
  • Complications

12:05 p.m 

|

1:00 p.m

12:05 p.m – 1:00 p.m

Q&A Session

1:00 p.m 

|

2:00 p.m

1:00 p.m – 2:00 p.m

LUNCH

2:00 p.m 

|

4:00 p.m

2:00 p.m – 4:00 p.m

INJECTIONS

  • Injection Rotation #1 – 30 min.
  • Injection Rotation #2 – 30 min.
  • Injection Rotation #3 – 30 min.
  • Injection Rotation #4 – 20 min.

4:00 p.m 

|

4:45 p.m

4:00 p.m – 4:45 p.m

Lori Robertson Guided Injection

4:45 p.m 

|

5:30 p.m

4:45 p.m – 5:30 p.m

INJECTOR Q&A PANEL WITH KOL

Friday, May 30​ - Esthetician Track

7:00 a.m 

|

5:00 p.m

7:00 a.m – 5:00 p.m

COMING SOON

7:00 p.m 

|

9:00 p.m

7:00 p.m – 9:00 p.m

Welcome Cocktail Reception (held in Exhibit hall)

SATURDAY, May 31

7:00 a.m 

|

8:00 a.m

7:00 a.m – 8:00 a.m

REGISTRATION + BREAKFAST WITH EXHIBITORS​

8:00 a.m 

|

8:10 a.m

8:00 a.m – 8:10 a.m

WELCOME

8:10 a.m 

|

8:40 a.m

8:10 a.m – 8:40 a.m

Perfecting the Pout: Mastering Lip Filler Techniques for Natural, Beautiful Results

Speaker: Jessica Henderson Rhee, PA-C

8:40 a.m 

|

9:25 a.m

8:40 a.m – 9:25 a.m

To Fill or Modulate: that is the question!

Speaker: George Baxter-Holder

9:25 a.m 

|

10:00 a.m

9:25 a.m – 10:00 a.m

Glow from Within: How IV Drips Can Transform Your Beauty Routine

Speaker: Jennifer Plescia

10:00 a.m 

|

10:30 a.m

10:00 a.m – 10:30 a.m

COFFEE BREAK WITH EXHIBITORS​

10:30 a.m 

|

11:00 a.m

10:30 a.m – 11:00 a.m

Coming Soon..

Speaker: Mary Brennan

11:00 a.m 

|

11:30 a.m

11:00 a.m – 11:30 a.m

Balancing Beauty, One Feature at a Time

Speaker: Jennifer Cobbs

11:30 a.m 

|

12:00 p.m

11:30 a.m – 12:00 p.m

How Nitrous Nearly Killed Me

Speaker: Lori Robertson

12:00 p.m 

|

1:00 p.m

12:00 p.m – 1:00 p.m

Lunch & Learn

1:00 p.m 

|

1:45 p.m

1:00 p.m – 1:45 p.m

Biostimulators: From Conventional Agents to Unexpected Regenerative Powerhouses

Speaker: Leslie Fletcher

1:45 p.m 

|

2:15 p.m

1:45 p.m – 2:15 p.m

Shedding Light on Hair Loss: The Follicle Tale

Speaker: Georgia Cirese

2:15 p.m 

|

3:15 p.m

2:15 p.m – 3:15 p.m

The Art of Cannula Technique (Live Demo)

Speaker: Hermine Warren

3:15 p.m 

|

3:45 p.m

3:15 p.m – 3:45 p.m

COFFEE BREAK WITH EXHIBITORS

3:45 p.m 

|

4:15 p.m

3:45 p.m – 4:15 p.m

Integrating Sculptra in a Multi Layered Treatment Straetegy for Atrophic Acne Scars

Speaker: Lauren Gardstrom

4:15 p.m 

|

4:45 p.m

4:15 p.m – 4:45 p.m

GLP-1s: The Game Changer in Weight Loss Management

Speaker: Kaitlin Sears

4:45 p.m 

|

5:15 p.m

4:45 p.m – 5:15 p.m

Deadly Precision: Inside the World of Advanced Neurotoxins

Speaker: Dr. Bita Farrell

7:00 p.m 

|

10:00 p.m

7:00 p.m – 10:00 p.m

Saturday Rooftop Party Sponsored by Allergan

SUNDAY, June 01

7:00 a.m 

|

8:00 a.m

7:00 a.m – 8:00 a.m

REGISTRATION + BREAKFAST WITH EXHIBITORS​

8:00 a.m 

|

8:45 a.m

8:00 a.m – 8:45 a.m

Enhancing Skin Quality with Dermal Fillers

Speaker: Inna Prokopenko

8:45 a.m 

|

9:15 a.m

8:45 a.m – 9:15 a.m

Tear Troughs: Reviving the Eyes with Precision

Speaker: Dr. Jessica Halliley

9:15 a.m 

|

10:15 a.m

9:15 a.m – 10:15 a.m

Hyperdilute Radiesse: the Secret to Subtle, Lasting Skin Rejuvenation (Live Demo)

Speaker: Stephanie Kim

10:15 a.m 

|

11:15 a.m

10:15 a.m – 11:15 a.m

COFFEE BREAK WITH EXHIBITORS

11:15 a.m 

|

11:45 a.m

11:15 a.m – 11:45 a.m

Modern Tech Talk (the latest innovation in technology)

Sponsored by TBD

11:45 a.m 

|

12:45 p.m

11:45 a.m – 12:45 p.m

Panel (TBD)

 Speaker: Coming Soon

12:45 p.m 

|

1:45 p.m

12:45 p.m – 1:45 p.m

LUNCH

1:45 p.m 

|

1:50 p.m

1:45 p.m – 1:50 p.m

RAFFLE DRAWING

1:50 p.m 

|

2:20 p.m

1:50 p.m – 2:20 p.m

Medical Aesthetic Treatments for Skin of Color

Speaker: Apryl Witherspoon

2:20 p.m 

|

2:50 p.m

2:20 p.m – 2:50 p.m

Elevating Results: Creating a Customized Treatment Plan with a multimodality approach

Speaker: Haley Wood

2:50 p.m 

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3:00 p.m

2:50 p.m – 3:00 p.m

Closing Remarks by Co-founders Renata and Steven Roddy