20 Marketing Ideas To Promote Your MedSpa

Getting the proper medical aesthetics education and training is only half of the feat when opening up your own practice. You also need to invest in the right business and promotional strategies to help your MedSpa business grow. Attracting new clients and keeping your current ones happy requires attention, care, and marketing chops. 

 

There are so many ways to promote your MedSpa, both online and offline to help grow your bottom line. Here are 20 of our top, most effective ways to promote your MedSpa business to attract new customers.

 

1. Optimize Your Website: Your website is your MedSpa’s digital storefront. If someone were to visit your MedSpa’s website, would they find it engaging and attractive? Or would they walk away from your digital storefront without a second look? Creating a website that is visually engaging and communicates the type of MedSpa you want to convey to your audience is important for these very reasons. It’s also important to optimize your website for search engines by including relevant keywords in your content, meta tags, and URLs.

 

2. Offer a Free Consultation: Offer a free consultation to new clients to give them a taste of what your MedSpa has to offer. Creating an engaging free consultation experience that excels at making a positive first impression can also convert new clients into customers with ease. Learn how you can turn free consultations into recurring revenue here. 

 

3. Email Marketing: Email marketing is one of the most effective marketing methods out there with an extremely high return on investment (even more than social media). Stay in touch with your clients, promote new services or specials, and share industry news and insights through a regular email marketing plan. Read our article on how to leverage email marketing for your business.

 

4. Offer Referral Incentives: The most effective way to promote your MedSpa is through the recommendation of an existing customer. Encourage your current clients to refer their friends and family to your MedSpa by offering referral incentives like discounts and exclusive offers. 

 

5. Host Events: Host events such as open houses, product launches, or client appreciation events to showcase your services and connect with potential clients. The more facetime you can put in with your customers, the more rebookings and referrals you’ll receive!

 

6. Participate in Local Events: Participate in local events such as health fairs or community events to promote your business and build relationships. Being visible to potential customers is an easy way to stimulate word-of-mouth business.

 

7. Collaborate with Other Businesses: Collaborate with other businesses in your industry to cross-promote your services and reach a new audience. Partnering with tangential businesses and industries such as hair salons, makeup studios, tanning salons, and more are a great way to drum up new customers from businesses with similar audiences.

 

8. Invest in Professional Photography: Professional photography works wonders when utilized properly to showcase your services and facilities. Use professional photography to show off your business in the best light possible on your website, social media, and more.

 

9. Run Google Ads: Use Google Ads to target potential clients who are searching for services like yours. Learn how to get started with Google Ads here.

 

10. Offer Specials and Discounts: Offer specials and discounts on your services to attract new clients and incentivize them to try your MedSpa. Leverage effective strategies like timed discounts that expire, and offering free services like facials when specific types of purchases or actions are made.

 

11. Use Video Marketing: Video marketing is proven to be more effective at converting potential customers than static images. Use video marketing to showcase your services, facilities, and testimonials from satisfied clients.

 

12. Get Social: Social media platforms such as Facebook, Instagram, and TikTok are a great place to promote your MedSpa, engage with your audience, and run ad campaigns. Your business can attract new customers by using the right location tags, hashtags, trending content and music, and more. Want to use TikTok for your business? Read our article on TikTok marketing for your MedSpa

 

13. Blog: Publish regular blog posts on your website to showcase your services, share industry insights, and improve your website’s SEO. A blog is also a great place for potential new customers to browse your expertise and content to get familiar with your brand and build trust in working with you.

 

14. Partner with Influencers: Partner with influencers in your industry to reach a wider audience and increase your brand visibility. Researching and working with local influencers that are popular in your area is the best way to leverage them to your MedSpa’s benefit. Read our guide on how to leverage influencer marketing for your MedSpa. 

 

15. Publish Guest Posts Or Content: Publish guest posts, or get your MedSpa’s name and services placed on other relevant websites to establish yourself as an industry expert and drive traffic back to your website.

 

16. Host a Giveaway. Hosting a partnered giveaway that you can promote on your social media and newsletter is an effective way to grow your audience quickly. Partner with 1-3 other businesses that work in a similar industry to you and throw in items into a giveaway prize package. Make it a requirement for partners to promote the giveaway to their marketing channels and use a platform like ViralSweep to capture the email of everyone who enters (and even follow the social accounts of every brand partner). When everyone promotes the giveaway, all the participating businesses benefit from marketing to each other’s audiences.

 

17. Offer Gift Certificates: Offer gift certificates to encourage clients to purchase services for their friends and family. Create discounts or value deals for gift cards and make it enticing for people to gift a treatment to a loved one.

 

18. Encourage Client Reviews: Encourage satisfied clients to leave reviews on your website, Google My Business listing, or other review sites by offering them discounts or other special offers when they complete their review. Upping your customer review count on Google My Business and other reputable platforms is a great way to turn window shoppers into future customers.

 

19. Host Webinars: Host webinars to educate your audience about your services, share industry insights, and answer their questions. Interview experts or host live demonstrations online that your audience would find interesting. Use these webinars as an opportunity to invite potential new customers to learn from your brand for free, and insert a special offer at the end of the event to entice them to purchase from your MedSpa.

 

20. Use Local SEO: Optimize your website for local search by including your location in your content, meta tags, and URLs. Follow our quick guide to set your business for local SEO success. Look for opportunities to further insert your brand into local SEO searches by getting press placement in local publications and blogs. 

 

By using a combination of these 20 promotional ideas, you can increase your visibility, build your brand, and grow your MedSpa business. Remember to track your results and adjust your strategies accordingly to get the best results.

 

Ready to take the next step in growing your beauty business? Modern Beauty Con 2023 is just around the corner! Get ready for the nation’s elite medical aesthetic conference, featuring access to world-renowned speakers, top industry vendors, and more.

 

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