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Leadership Pass
The Leadership Pass includes a 6-hour virtual workshop, “How to Run a Profitable MedSpa” (team access), plus two conference days and expo access for one attendee.
Schedule:
10:00 am - 10:10 am
Welcome
How to Run a Profitable & Peaceful MedSpa
10:10 am - 10:50 am
"Why Being the Most Expensive in Your Market is the Ultimate Key to Success" – Malachi Monroe
What you will learn:- How to build value beyond price.
- How to attract high-quality clients.
- Leveraging exclusivity for growth.
10:50 am - 11:30 am
"Is Your Website Secretly Costing You Business? Unlock the Keys to Making it Your Most Profitable Employee" – Ricky Shockley
What you will learn:- Optimizing user experience for higher conversions.
- Building trust and credibility online.
- Utilizing analytics to drive continuous improvement.
11:30 am - 12:10 pm
"Pay Off Your Devices Faster: How to Use Your LOC to Save Thousands" – Bill Westrom
What you will learn:- Strategic Use of a Line of Credit to Reduce Interest Costs.
- Creating a Cash Flow Management Plan.
- Building Financial Resilience and Wealth.
12:10 pm - 1:00 pm
Break
1:00 pm - 1:40 pm
“Unlock the Key Lessons to Building a Multimillion-Dollar MedSpa” - Michelle Doran
What you will learn:- Creating a High-Value Brand Identity that Stands Out.
- Mastering Client Retention and Upselling.
- Optimizing Operational Efficiency and Profitability.
1:40 pm - 2:20 pm
"Unlock Hidden Profits by Maximizing the Potential of Your Existing Clients" – Kara McClanahan
What you will learn:- Implementing Upselling and Cross-Selling Techniques Effectively.
- Building a Client Loyalty and Referral Program.
- Using Client Data to Personalize and Enhance Service Offerings.
2:20 pm - 2:50 pm
Break
2:50 pm - 3:30 pm
“Deciding When to Buy New Equipment or Hire Staff: A Strategic Approach" – Strategies
What you will learn:- Evaluating ROI and Long-Term Impact of New Investments.
- Identifying Key Business Metrics and Growth Triggers.
- Balancing Client Experience with Cost Efficiency.
3:30 pm - 4:10 pm
Money Secrets to Winning More Patients, More Often - Babs Ryan
What you will learn:- The 3 things you need to say in any financing or promotional offer.
- Why points and discount programs don’t work, and make patients more price-sensitive.
- Which partnerships to seek and avoid.
7:00 pm - 9:00 pm
Welcome Cocktail Reception (held in Exhibit hall)
7:00 am - 8:00 am
Registration + Breakfast with Exhibitors
8:00 am - 8:10 am
Welcome
8:10 am - 8:40 am
Perfecting the Pout: Mastering Lip Filler Techniques for Natural, Beautiful Results
Jessica Henderson Rhee
8:40 am - 9:25 am
To Fill or Modulate: that is the question!
George Baxter-Holder
9:25 am - 10:00 am
Glow from Within: How IV Drips Can Transform Your Beauty Routine
Jennifer Plescia
10:00 am - 10:30 am
Coffee Break w/ Exhibitors
10:30 am - 11:00 am
Incorporating Skincare into Your Practice
11:00 am - 11:30 am
Balancing Beauty, One Feature at a Time
Jennifer Cobbs
11:30 am - 12:00 pm
How Nitrous Nearly Killed Me
Lori Robertson
12:00 pm - 1:00 pm
Lunch & Learn
1:00 pm - 1:45 pm
Biostimulators: From Conventional Agents to Unexpected Regenerative Powerhouses
Leslie Fletcher
1:45 pm - 2:15 pm
Shedding Light on Hair Loss: The Follicle Tale
Georgia Cirese
2:15 pm - 3:15 pm
The Art of Cannula Technique (Live Demo)
Hermine Warren
3:15 pm - 3:45 pm
Coffee Break w/ Exhibitors
3:45 pm - 4:15 pm
Integrating Sculptra in a Multi Layered Treatment Strategy for Atrophic Acne Scars
Lauren Gardstrom
4:15 pm - 4:45 pm
GLP-1s: The Game Changer in Weight Loss Management
Kaitlin Sears
4:45 pm - 5:15 pm
Deadly Precision: Inside the World of Advanced Neurotoxins
Dr. Bita Farrell
7:00 pm - 10:00 pm
Rooftop Party at Earls Kitchen (Sponsored by Allergan)
7:00 am - 8:00 am
Registration and Breakfast with Exhibitors
8:00 am - 8:45 am
Enhancing Skin Quality with Dermal Fillers
Inna Prokopenko
8:45 am - 9:15 am
Tear Troughs: Reviving the Eyes with Precision
Dr. Jessica Halliley
9:15 am - 10:15 am
Hyperdilute Radiesse: the Secret to Subtle, Lasting Skin Rejuvenation (Live Demo)
Stephanie Kim
10:15 am - 11:15 am
Coffee Break with Exhibitors
11:15 am - 11:45 am
Modern Tech Talk (the latest innovation in technology)
Sponsored by TBD
11:45 am - 12:45 pm
Panel (TBD)
12:45 pm - 1:45 pm
Lunch
1:45 pm - 1:50 pm
Raffle Drawing
1:50 pm - 2:20 pm
Medical Aesthetic Treatments for Skin of Color
Apryl Witherspoon
2:20 pm - 2:50 pm
Elevating Results: Creating a Customized Treatment Plan with a multimodality approach
Haley Wood
2:50 pm - 3:00 pm
