Steven The most important strategy for a high converting booth at Modern Beauty Con, or any medical aesthetics conference, is to think of your booth as a website. If done correctly, your website will have a singular goal (i.e., make a sale, book a demo). When the user lands on your website, they will see a … Read more
TikTok has emerged as a powerful platform for MedSpas and the medical aesthetics industry as a whole. At the time of this writing, #Botox content on TikTok has over 6.5 billion views and #lipfiller has 4.6 billion. With the right strategy and formula in place, any MedSpa can leverage the power of TikTok to … Read more
Starting or expanding a MedSpa business requires careful financial planning and access to capital. Finding the right financing options can make a significant difference in the success and growth of your MedSpa. In this article, we will explore 10 effective ways to finance your MedSpa, providing you with valuable insights to secure the necessary funds … Read more
Scaling up your MedSpa into a profitable 7-figure business requires strategic financial planning and execution. In this guide, we’ll explore practical strategies and financial insights to help you reach the coveted 7-figure mark in sales for your MedSpa. From effective pricing strategies to optimizing revenue streams, these are the financial roads that unlock MedSpa financial … Read more
Sheila Surdu, RN has over 19 years of experience in plastic and reconstructive surgery and aesthetics. In fact, it was while working as an RN at a plastic surgery office where she became interested in shifting gears to get into aesthetics. She works at Moksha Aesthetics in Potamac, MD where she stays up to date … Read more
You’ve secured your location, your team, and all the equipment for your MedSpa. The next step is opening your MedSpa’s doors to the public and opening for business! The best way to introduce your business to the community, generate buzz, and attract new customers is to throw a grand opening event for your MedSpa. … Read more
As a MedSpa business owner, it’s essential to protect your business from potential risks and liabilities that can arise from providing medical services. The average insurance portfolio won’t cover everything your MedSpa needs in order to be fully protected from liability. Having the right insurance coverage can give you peace of mind and protect … Read more
Getting the proper medical aesthetics education and training is only half of the feat when opening up your own practice. You also need to invest in the right business and promotional strategies to help your MedSpa business grow. Attracting new clients and keeping your current ones happy requires attention, care, and marketing chops.  There … Read more
Based in Dallas, Texas, Crown Aesthetics is one of Modern Beauty Con’s premier sponsors, delivering the best aesthetic technology in the business. The company is dedicated to helping MedSpa practices around the world grow their business through an ecosystem of advanced, non-invasive tools and procedures for medical aesthetics professionals, all proudly built in the USA. … Read more
Growing your MedSpa not only relies on the marketing, sales, and business investments you make to expand your reach, but also the education and connections you foster to improve your knowledge and skills. As the field of aesthetic medicine continues to evolve, it’s essential to expand your MedSpa knowledge to stay competitive, and to … Read more
