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Catch Connie Brennan’s presentation, Mitigating Adverse Events with Aesthetic Injectables at Modern Beauty Con on May 6, 2023, at 9AM! How can you not love someone whose e-mail sign-off reads “Hugs”? That level of compassion comes through when chatting with Connie Brennan, a certified nurse practitioner, aesthetic pioneer, and an industry leader who balances … Read more
Nurses are turning to the aesthetic industry for jobs. They see a better quality of life and opportunity that doesn’t exist in the hospital systems where they currently work. These highly trained nurses are a needed injection (pun intended) of high quality labor as injectors for MedSpa owners. The challenge for your practice is … Read more
See Sarah Safa at this year’s Modern Beauty Con on May 7th at Boston Park Plaza. Purchase your Conference Pass here. Call it the evolution of the face — Sarah Safa, MS, PA-C, one of the top injectors in the mid-Atlantic region sat down with us to talk about the shifting focus of the … Read more
Patients have to be aware you exist to give you money. You can attract them from Google Ads, Google Local Search, or by posting compelling content on social media. All three of those are viable channels you should consider for your business, but there’s another underutilized marketing tactic we’re talking about today—influencer marketing. We’ll … Read more
Join us for Erika’s presentation, “The Future of Aesthetics: Full Facial Rejuvenation — Priming with Facial Sculptra,” at Modern Beauty Con, on May, 6, 2023, at the Boston Park Plaza. When we caught up with Erika Barry, it was eight o’clock on a Monday night, and she still had a few hours of work … Read more
Google knows everything. We turn to the almighty Google machine to give us the answer when we have a problem. Your potential patients are doing the same thing. There are folks out there searching “Miami MedSpa” and “New York Botox” as we speak. If you aren’t visible on search, those dollars are dancing off to … Read more
Join us for Rana’s presentation, “Neuromodulator Complications—Prevention and Management,” at Modern Beauty Con, on May, 6, 2023, at the Boston Park Plaza. When we caught up with Rana Kennelly, she had just touched down from a visit to Australia but wasn’t too tired to discuss some of her favorite topics in aesthetics. Also known … Read more
It’s easy to understand why the world of social media is so attractive to med-spa owners. For starters, almost everyone is on it. Combine that with how the format makes it easy to share before-and-after photos, post tutorials, and weigh in on the latest trends—and it’s no wonder why it feels like the most important … Read more
Join us for Dani’s presentation, “Ultrasound in Aesthetics,” at Modern Beauty Con, on May 7, 2023, at the Boston Park Plaza. Within Dani Sher’s Instagram feed—among the tutorials and before-and-after photos—there’s an image of what she describes as a “big manatee humping [a] little manatee.” Soon, however, the manatees dissolve to reveal an ultrasound … Read more
Join us for George’s presentation, “Men Aren’t So Tough: Understanding the Male Aesthetic,” at Modern Beauty Con, on May 6, 2023, at the Boston Park Plaza. If you ever have the chance to speak with George Baxter-Holder, take advantage of it. You’ll quickly realize he invests himself in the conversation, freely sharing both his … Read more
