Steven 
Patients have to be aware you exist to give you money. You can attract them from Google Ads, Google Local Search, or by posting compelling content on social media. All three of those are viable channels you should consider for your business, but there’s another underutilized marketing tactic we’re talking about today—influencer marketing. We’ll … Read more
Join us for Erika’s presentation, “The Future of Aesthetics: Full Facial Rejuvenation — Priming with Facial Sculptra,” at Modern Beauty Con, on May, 6, 2023, at the Boston Park Plaza. When we caught up with Erika Barry, it was eight o’clock on a Monday night, and she still had a few hours of work … Read more
Google knows everything. We turn to the almighty Google machine to give us the answer when we have a problem. Your potential patients are doing the same thing. There are folks out there searching “Miami MedSpa” and “New York Botox” as we speak. If you aren’t visible on search, those dollars are dancing off to … Read more
Join us for Rana’s presentation, “Neuromodulator Complications—Prevention and Management,” at Modern Beauty Con, on May, 6, 2023, at the Boston Park Plaza. When we caught up with Rana Kennelly, she had just touched down from a visit to Australia but wasn’t too tired to discuss some of her favorite topics in aesthetics. Also known … Read more
It’s easy to understand why the world of social media is so attractive to med-spa owners. For starters, almost everyone is on it. Combine that with how the format makes it easy to share before-and-after photos, post tutorials, and weigh in on the latest trends—and it’s no wonder why it feels like the most important … Read more
Join us for Dani’s presentation, “Ultrasound in Aesthetics,” at Modern Beauty Con, on May 7, 2023, at the Boston Park Plaza. Within Dani Sher’s Instagram feed—among the tutorials and before-and-after photos—there’s an image of what she describes as a “big manatee humping [a] little manatee.” Soon, however, the manatees dissolve to reveal an ultrasound … Read more
Join us for George’s presentation, “Men Aren’t So Tough: Understanding the Male Aesthetic,” at Modern Beauty Con, on May 6, 2023, at the Boston Park Plaza. If you ever have the chance to speak with George Baxter-Holder, take advantage of it. You’ll quickly realize he invests himself in the conversation, freely sharing both his … Read more
Join us for Lori Robertson’s presentation, “Anatomical Land Mines: Safety with Dermal Fillers,” at Modern Beauty Con, on May 7, 2023, at the Boston Park Plaza. Lori Robertson, MSN, FNP-C, believes you should never stop learning—and she has an impressively diverse résumé to prove it. Over the course of 39 years in medicine, her … Read more
Potential clients have a bevy of resources to assess med spas, including websites, reviews, before-and-after photos, and word-of-mouth referrals. But how can med-spa owners determine if a potential client is the right fit for their practice? We spoke with experts in our community and gathered these tips to smooth out the process of assessing … Read more
To learn more about enhancing the business-side of your practice, join us for Thiersch’s presentation, “Five Traits of the Country’s Best MedSpas,” at Modern Beauty Con, on May 6, 2023, at the Boston Park Plaza. The med-spa industry is not only rebounding—it’s thriving. That’s according to Alex R. Thiersch, JDD, founder and CEO of … Read more
