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Join us for Lori Robertson’s presentation, “Anatomical Land Mines: Safety with Dermal Fillers,” at Modern Beauty Con, on May 7, 2023, at the Boston Park Plaza. Lori Robertson, MSN, FNP-C, believes you should never stop learning—and she has an impressively diverse résumé to prove it. Over the course of 39 years in medicine, her … Read more
Potential clients have a bevy of resources to assess med spas, including websites, reviews, before-and-after photos, and word-of-mouth referrals. But how can med-spa owners determine if a potential client is the right fit for their practice? We spoke with experts in our community and gathered these tips to smooth out the process of assessing … Read more
To learn more about enhancing the business-side of your practice, join us for Thiersch’s presentation, “Five Traits of the Country’s Best MedSpas,” at Modern Beauty Con, on May 6, 2023, at the Boston Park Plaza. The med-spa industry is not only rebounding—it’s thriving. That’s according to Alex R. Thiersch, JDD, founder and CEO of … Read more
Join us for Hermine Warren’s demonstration “Rejuvenation: Do Your Hands Match Your Face?” at Modern Beauty Con, on May 6, 2023, at the Boston Park Plaza. It doesn’t take long to understand why Hermine Warren, DNP, APRN, is one of the most-respected people in our industry. The responses she gave during our exchange were … Read more
Leslie Fletcher is the founder and CEO of InjectAbility Clinic and Institute. Catch her presentation, “Elevate Your Injectables, It’s as Easy as P.R.P.,” at Modern Beauty Con, on May 6, 2023, at the Boston Park Plaza. Among those in medical aesthetics, Leslie Fletcher, NP-BC, rarely needs an introduction. She was named the Best Aesthetic … Read more
If you struggle with obtaining new clients, you’re not alone. According to data-marketing firm Customer Research Inc., it often costs five to seven times more to acquire new clients than it does to retain your current customers. In that light, one of the most efficient ways to boost revenue is by improving retention. But … Read more
You can describe your nurses’ experience and skills, your technologically advanced tools, and the mind-blowing results you’ve seen in-clinic, but nothing will convince a prospective patient quite as quickly as a drastic Before & After portfolio. Even loyal clients might request to see proof before they sign up for a new treatment. The key? … Read more
As all experienced neurotoxin practitioners are aware, you should expect two types of nerves during a procedure: the nerves related to muscle relaxation, and the nerves that come with your patient’s anxiety. With botched results plastered on the internet, even the most seasoned neurotoxin recipients might sit on your chair afraid they’ll end up with, … Read more
If a potential client comes into your office for a free consultation, chances are they’ve already narrowed their options down to you and just one or two other competitors. (If you’ve done a great job enticing them on your website and social media, you might even be the final stop.) Either way, congratulations! A lot … Read more
