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Virtual Business Pass
Join the 6-hour virtual workshop, “How to Run a Profitable MedSpa”, in May. One ticket gives your entire team live access—don’t miss it!
Do you work in Massachusetts? If so, the state of Massachusetts will reimburse you for the cost of your ticket via their Workforce Training Fund. After you purchase your ticket for Modern Beauty Con follow these steps to claim your reimbursement.
You can also email express@commcorp.org with any questions you might have about the program.
Schedule:
10:00 am - 10:10 am
Welcome
How to Run a Profitable & Peaceful MedSpa
10:10 am - 10:50 am
"How to Consistently Get 80% PreBooking in Your MedSpa" – Steven Roddy
What you will learn:- How to build value beyond price.
- How to attract high-quality clients.
- Leveraging exclusivity for growth.
Steven Roddy
10:50 am - 11:30 am
"The True Price of Growth: Understanding Patient Acquisition Costs" – Ricky Shockley
What you will learn:- Optimizing user experience for higher conversions.
- Building trust and credibility online.
- Utilizing analytics to drive continuous improvement.
Ricky Shockley
11:30 am - 12:10 pm
"Pay Off Your Devices Faster: How to Use Your LOC to Save Thousands" – Bill Westrom
What you will learn:- Strategic Use of a Line of Credit to Reduce Interest Costs.
- Creating a Cash Flow Management Plan.
- Building Financial Resilience and Wealth.
Bill Westrom
12:10 pm - 1:00 pm
Break
1:00 pm - 1:40 pm
“Unlock the Key Lessons to Building a Multimillion-Dollar MedSpa” - Michelle Doran
What you will learn:- Creating a High-Value Brand Identity that Stands Out.
- Mastering Client Retention and Upselling.
- Optimizing Operational Efficiency and Profitability.
Michelle Doran
1:40 pm - 2:20 pm
"Unlock Hidden Profits by Maximizing the Potential of Your Existing Clients" – Kara McClanahan
What you will learn:- Implementing Upselling and Cross-Selling Techniques Effectively.
- Building a Client Loyalty and Referral Program.
- Using Client Data to Personalize and Enhance Service Offerings.
Kara McClanahan
2:20 pm - 2:50 pm
Break
2:50 pm - 3:50 pm
“Deciding When to Buy New Equipment or Hire Staff: A Strategic Approach" – Michael Yost
What you will learn:- Evaluating ROI and Long-Term Impact of New Investments.
- Identifying Key Business Metrics and Growth Triggers.
- Balancing Client Experience with Cost Efficiency.
Michael Yost
3:50 pm - 4:20 pm
Money Secrets to Winning More Patients, More Often – Babs Ryan
Babs Ryan
