Nurses are turning to the aesthetic industry for jobs. They see a better quality of life and opportunity that doesn’t exist in the hospital systems where they currently work. These highly trained nurses are a needed injection (pun intended) of high quality labor as injectors for MedSpa owners.
The challenge for your practice is finding and attracting the right talent. How do you tell the diamonds from the cubic zirconia when it comes to aesthetic nurses? We’ll walk you through exactly that below.
Identifying The Best Aesthetic Nurses
Yes, injectors obviously have to be skilled at injecting, but they’re also going to be working with people. There are interpersonal aspects to the job they need to possess for success. Here’s a list you can use as a starting point for picking the right candidates.
- Education and training: A nurse can’t be good at injecting without formal training in anatomy, facial anatomy, and the use of injectable products. Focus on candidates that seek out ongoing training to stay up-to-date with the latest techniques and products.
- Aesthetic Eye: Injectors need to have an eye for symmetry and balance, as well as an understanding of the proportions of the face. This allows them to create natural-looking results that enhance a patient’s appearance. This is an often overlooked aspect of the job, but it will play a major role in dictating your patient’s happiness with their treatment.
- Listen and Communicate: Listening is the first step to a happy patient, so the ability to listen to the patient’s concerns and goals is key to success in the job. Translating those concerns and goals into a clear overview of the procedure and expected outcomes will often determine whether this is a one-time patient or a lifelong one.
- Detail-Oriented: Injecting is a precision procedure, and a professional aesthetic nurse should possess meticulous attention to detail to ensure safe and effective results.
Attracting Aesthetic Nurses To Your MedSpa
Identifying quality nurses with potential to support the growth of your business will get you started, but it won’t take you far if they don’t want to work in your business. Here are a few tips to help you attract and retain top notch aesthetic nurses.
- Competitive Pay: Let’s not lie to each other, the first and most important thing we all care about is the money. Injectors are more likely to join your team if you offer a competitive salary.s
- Creative Benefits: If you can’t offer a top end salary (or you’re in a fiercely competitive market and need further differentiation), get creative with your benefits and appeal to their lifestyle. Maybe you can give them an extra day off or four weeks of paid vacation instead of two or three. You’d be amazed at how far these types of lifestyle benefits will go.
- Aspirational Brand: Make your business aspirational. Give your injectors a place they’re proud to tell their friends they work. Create a professional visual identity, website, and marketing. Cultivate the perception of quality that attracts quality talent. This is an easily missed benefit of paying for professional branding. Top nurses want to work at the top MedSpas.
- Work Environment: Create a workplace people enjoy. This is something anyone can do, but most won’t put forth the time and effort to deliver for their employees. Stand out as a wonderful place full of opportunities for employees.
- Invest In Training and Education: Pay for your nurses to attend Modern Beauty Con or other education and training events to improve their skills and your business. Put them in a position to grow and succeed.
The face of your business is the aesthetic nurses who work on the faces of your patients. Getting these hires wrong can sink your business. Getting these hires right will launch your business to the next level.
If you liked this and want more actionable tips to help you build a safer and more profitable practice, you’ll love The Weekly Filler.