How To Throw An Unforgettable Grand Opening For Your MedSpa

You’ve secured your location, your team, and all the equipment for your MedSpa. The next step is opening your MedSpa’s doors to the public and opening for business! The best way to introduce your business to the community, generate buzz, and attract new customers is to throw a grand opening event for your MedSpa. 

We’ve put together a list of all the key steps you should take to plan a successful grand opening event for your MedSpa. Follow these steps to create a revenue-generating grand opening event that’ll set your MedSpa up for success — 

1. Create your guest list: Determine who you want to invite to your event, including potential customers, community leaders, influencers, and local media. You can also consider partnering with other businesses or organizations to expand your reach — are there businesses in tangent industries who are not competitors, but reach a customer base similar to yours? 

2. Identify must-have guests: Now that you’ve created your guest list, create targets of specific key guests you’d like at your event to achieve certain objectives. For example, do you want 2-4 key influencers at your event to promote the event and to create user-generated content that you can use on your business’ social channels? Do you want a specific local blog or newspaper to cover the event because it reaches your target audience? To ensure that your grand opening is revenue-generating, identifying and following through on securing these key guests is important.

If using influencers, consider giving them an affiliate discount code to share with their audience to incentivize their audience to check out your MedSpa.

3. Create a theme: There are plenty of grand opening events out there for people to attend — give new customers a reason why they should attend yours! Develop a theme that reflects your MedSpa’s brand and services and give it personality. You can use this theme to guide your event planning, including decor, food and beverages, and promotional materials. Make this theme representative of your brand, and memorable and enticing for your target customers.

4. Plan your event program: Determine what activities you want to include in your event, such as tours of your MedSpa, live demonstrations of your services, and discounted services. What kind of activities will you have at your event? Will you have food and beverages available? Will there be a giveaway? A selfie wall? Think through exciting activations that your audience will love. 

5. Create a realistic budget: Now that you have an idea of who you’re inviting, the theme, and your event program, start creating a realistic budget for your grand opening. Plan out a budget to pay influencers, secure food and beverages, create marketing materials, and other costs such as staffing and materials to make the event a success!

6. Promote your event: Spread the word about your grand opening through social media, email marketing, and local advertising. Leverage the theme of your event in your promotions and broadcast any special deals or giveaways you’ll be hosting at your grand opening. You should also consider partnering with local influencers or media outlets to help promote your event. 

7. Create a strong offer or discount: Incentivize your audience to come out to your grand opening with a strong offer or discount that they’ll only receive by attending. Is there an amazing discount you can offer attendees? A free product or service? Create this offer and make sure to promote it in your marketing materials for the event!

8. Prepare your staff: Make sure your staff is prepared to handle the influx of guests and can provide excellent customer service throughout the event. What are structured guidelines and roles you can put in place to make sure that as many attendees as possible are given a personalized experience when they attend? 

9. Follow up with attendees: After the event, follow up with attendees to thank them for coming and continue cultivating a relationship with them with educational and engaging emails. If you promoted a special offer or discount at the event, inform attendees of a deadline to use their offer or discount by in order to create urgency around redemption. 

The key to a successful grand opening event is to make it memorable and engaging for your guests. By putting in the time and effort to plan a great event, you can generate excitement for your MedSpa and optimize it to be a revenue-generating event. 

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