TikTok’s Effect On MedSpa Marketing

The aesthetics industry is flocking to TikTok, and it’s easy to see why. The growing popularity of lifestyle influencers and the platform’s expanding influence over younger generations make it hard to ignore. After all, Gen Z has begun replacing Google with TikTok as its primary search engine and hashtags such as #LipFiller rack up billions of views as they go viral. It’s undeniable that the rise of TikTok and similar social media platforms has changed the marketing landscape as a whole, and it’s up to brands and companies to adapt.

Bingeable, short-form video content has changed the way in which MedSpas and medical aestheticians advertise their services online. It’s created a new marketing funnel, built on a mixture of brand voice and influencer presence working hand-in-hand to generate leads, drive interest, and increase customer acquisition. TikTok marketing for MedSpas is a deviation from more traditional methods, but if it’s done right, the results can be staggering.

What MedSpa Content Is Popular On TikTok?

Social platforms such as TikTok provide a unique opportunity to build raw, genuine connections with viewers. Successful videos are often less produced than those on other video sharing platforms, offering a relatable perspective that helps people feel like they’re engaging with a person rather than with a brand. Companies in the medical aesthetics industry have quickly learned that the best way to capture the attention of future clients through TikTok is to create fun, engaging content that effectively mixes education with entertainment. Combining informational videos with skits and trends positions MedSpas as approachable entities rather than daunting institutions reserved for the elite, expanding advertising reach to previously inaccessible demographics. But how do influencers play into all of this?

The Impact Of TikTok Influencers On Medical Aesthetic Trends

When it comes to TikTok influencers, it’s important to note that fans aren’t necessarily subscribing to just the individual—they’re subscribing to the lifestyle as a whole. From fashion to beauty to interior design, lifestyle influencers use video content to give fans a first-hand look into their lives, helping people feel connected to their favorite personalities. So, when influencers visit a MedSpa for laser hair removal, viewers are taken along for the ride like a trusted friend. The experience becomes more than just a before and after as fans follow along with the prep, procedure, and recovery process, seeing all the highs and lows along the way. As a result, education about MedSpas becomes less detail-focused and more experiential as procedures are highlighted through an influencer’s “journey.”

The Future Of TikTok Marketing And MedSpas

When a well-curated brand voice is combined with successful influencer marketing, social media advertising can be significantly more effective than traditional MedSpa marketing strategies. Lifestyle influencers become sources for lead generation as they capture the attention of already interested fans. Those fans then navigate to a company’s profile, engage with entertaining content, and eventually move to the website for more detailed information on specific procedures. And, as Gen Z and Millennials continue to mature, TikTok’s impact on brand awareness and marketing is only expected to increase. Now is the time for MedSpas and medical aesthetic professionals to establish themselves on the platform, setting themselves up for a successful future.

Ready to take the next step in growing your beauty business? Modern Beauty Con 2023 is just around the corner! Get ready for the nation’s elite medical aesthetic conference, featuring access to world-renowned speakers, top industry vendors, and more. While you wait, sign up for The Weekly Filler for more tips to help you build a safer and more profitable practice.