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Kimberlee Smith will be presenting “The Language of Lasers,” on May 7, 2023, at 11:30 a.m. at Modern Beauty Con. Kimberlee Smith opened her practice, Coastal Aesthetics in Cape Neddick, Maine five years ago after working as a board-certified nurse practitioner. Her trademark as a practitioner is her conservative and natural approach with a … Read more
Email marketing is a reliable marketing channel to grow your MedSpa business. The ROI on email marketing is $40 for every $1 you spend, which is higher than the ROI of other marketing efforts like social media. The beauty of email marketing is that it can accomplish multiple goals, while offering a trackable and … Read more
Michelle Doran will present “Get Out of Your Patients Wallet: How to Stop Syringe Pricing,” on May 6 at 4:30 pm. She will also stage a live demonstration on “Advanced Neurotoxin Injection Pearls,” on May 7 from 9:00 to 10:00 am. Get your Conference Pass to Modern Beauty Con here. Michelle Doran, a Board-Certified … Read more
Catch Dr. Tom van Eijk at Modern Beauty Con, May 6, 2023 at his presentation, Advanced Hyaluronic Injections; the Fern Pattern Technique, Why and How? Dr. Tom van Eijk is one of Holland’s most famed cosmetic doctors and an internationally known authority on injectable fillers. Tom started out in cardio-thoracic and plastic surgery but … Read more
In recent years, the Medspa industry has seen a massive surge in popularity among Millennials and Gen Z. The surge came most notably as a result of the “Zoom effect” — where younger generations spent hours on Zoom during the pandemic, leading them to hyperfocus on facial imperfections that could be easily addressed with medical … Read more
Give the people what they want. That’s the magic recipe for a thriving MedSpa business and what leads to customers telling their friends (aka word of mouth). After repeat business, there’s nothing more valuable than a personal recommendation from a friend or family member. To give the people what they want, you have to … Read more
Catch Leslie Tracey’s talk “Actionable Ideas for Medspa Owners: Head, Grow and Inspire Your Team” on May 7th at Modern Beauty Con. Leslie Tracey didn’t start out in aesthetics, but after being introduced to the industry she saw an opportunity to leverage her financial acumen to help owners build their businesses. Now Leslie … Read more
Catch Haley Wood’s talk, What to Think About Before Starting Your Own Business at Modern Beauty Con on May 6, 2023, at 3:00 pm. Nurses who are talented injectors don’t necessarily possess the business skills to start their own practices. Few nursing programs have curriculums that teach the skill sets needed to manage a … Read more
You don’t want to get on the wrong side of the law. There’s nothing fun about legal problems. To stay on the good side of the law, it’s crucial to be aware of the legal and regulatory compliance issues that come with providing cosmetic and wellness services to clients. We have some fantastic sessions on … Read more
The aesthetics industry is flocking to TikTok, and it’s easy to see why. The growing popularity of lifestyle influencers and the platform’s expanding influence over younger generations make it hard to ignore. After all, Gen Z has begun replacing Google with TikTok as its primary search engine and hashtags such as #LipFiller rack up billions … Read more
